About Me

I’m Malika and I come up with ideas for a living. When I'm not working you can find me mixing up some crazy cocktails for anyone adventurous enough to taste them. I infuse my own alcohol to add some extra punch. I learned to sail this summer because it was a great reason to go to the beach. Did I mention I love the ocean? Whether it’s snorkelling, diving or even just sitting by and watching the waves crash on the shore, I’m always in. My next personal goal is to become a certified diver.

My Journey So Far

Over the past few years I've had the opportunity to take on some challenging roles, alongside few of the brightest minds in digital marketing

Head - Content & Copy

March 2022 - Present

Leading the content creation team for key brands like SOCIAL Offline and Smoke House Deli. Includes conceptualization, strategizing and leading shoots

Group Head - Copy

December 2020 - 2022

Leading a team of Copy Strategists and Copywriters. Managing the content and strategies of over ten accounts

Sr. Copy Supervisor

September 2018 - 2020

To lead the content team for accounts across India and create ideas for 360-degree pitches on a group level.

Creative Supervisor

April 2013 - April 2018

Grew five levels in the span of 5 years starting as a Content Writer becoming a Creative Supervisor, managing the end-to-end creative deliverables including conceptualisation, creation and quality check.

Awards

Featured on Social Samosa 30 under 30
Won IAMAI and DMAi awards for the #inLOVEwithSWITZERLAND campaign
Won IMA for the Apollo Hospitals Website
Won at IAMAI, DMAi, ACEF and IMA for HDFC Payzapp
Created case studies that helped iProspect win over 120 awards including: Campaign Asia Awards, AMES, EMVIES, Abbys, IDMA, DMAi and IMA