#SockThem
Objective: To create mass brand awareness and tap into the excitement surrounding the 2019 Cricket World Cup
Insight: When the Indian captain and our brand ambassador Virat Kholi played a tournament in Australia, he silenced his critics by scoring a century. During his celebration he made a gesture with his gloves and said, "My bat does the talking”. This gesture became the backbone of the #SockThem Movement.
#VisitSingapore at Zomaland
Objective: To give Foodies across India a taste of authentic Singapore cuisine
What We Did?
We partnered with Zomato to power the action-packed food festival – Zomaland
Through these carnivals and picnics, we presented the Foodies of India with the ultimate Singapore experience
The zone travelled across 10 cities in a period of 6 months!
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Switzerland Tourism
#inLOVEwithSWITZERLAND
Objective: To increase summer bookings to Switzerland by targeting younger travellers
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Challenge: Due to the host of romantic Bollywood films shot in Switzerland, it is considered to be one of the top honeymoon destinations for Indian travellers. Our challenge was to change the general perspection and rebrand it as the ultimate destination for young travellers.
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Results
Post the campaign there was a 25% rise in the overnights spent by Indians in Switzerland in 2017.Â
There was also an increase in the number of Indians visiting lesser known destinations, exploring adventure, trying local gastronomy and in general staying longer in Switzerland.